About Plan A
Data Supporting Journal Articles
Plan A's consulting unit can deliver a broad range of studies for applications in new product development, strategic business and market planning, new venture analysis, and strategic technology management.
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Plan A uses a fact-based analytical approach that has both scientific and business validity to provide optimal, customized solutions to unique client situations.
Because optimal decisionmaking is contingent upon use of appropriate information inputs and analytical frameworks, Plan A devotes considerable attention to up-front study design, taking into account the significance of decisions to be made and the client's timing and budget considerations.
Plan A's market forecasts are derived through application of qualitative and quantitative methodologies that are appropriate for understanding population dynamics and segmentation, product differentiation and clinical potential, unmet medical need, and product value.
Plan A's market forecasts and technology assessments benefit client organizations by:
Plan A has consulted for clients in a wide variety of proprietary assignments but is particularly experienced in market opportunity and product assessments that support decisionmaking in R&D, licensing, and business development. In terms of method, these engagements mandate a rigorous scientific/technological approach to research and analysis.
Analytical Frameworks and Models
Market and Opportunity Analysis
Plan A recommends a specific program of planned, iterative analysis through the various stages of drug development and the approval process.
Please contact us to learn more about our study program.
Plan A's staff has the broad spectrum of capabilities and training needed to provide expert market research and strategic planning services to the pharmaceutical industry. We have extensive, practical experience in market research, product management, and product development and design, and we are highly qualified for conducting market analyses and opportunity assessments based on clinical and scientific understanding.
Certain physicians also participate directly in consulting engagements as team members or medical advisors.
Plan A works closely with research affiliates throughout the United States, Europe, and Japan to conduct global studies and to expand its functional capabilities.
Plan A also has physical access to resources at Stanford University, U.C. Berkeley, and U.C. San Francisco.
Plan A facilitates access to its consulting services through pre-engagement consultation to ensure understanding of specific client needs and to define project objectives, scope, and methodology. In addition to allowing the determination of client needs, these meetings allow Plan A to differentiate its capabilities, to determine the appropriateness of Plan A's services to the project at hand, and to establish client deadlines and budgets.
Following these initial discussions, Plan A typically submits a formal proposal that outlines the project's specific objectives and a recommended methodology. Proposals also include staff biographies and unique capabilities, a project timetable, and estimates of professional service fees and project expenses. Plan A can also respond to written client requests for proposal.
Plan A can work within existing structures defined by the client (e.g., as part of a formal research program at a large company) and in planning and implementing research programs (e.g., as part of a business plan for new venture start-ups).
This flexibility is made possible by Plan A's experience in working with both major pharmaceutical companies and small biopharmaceutical companies in the evaluation of new technologies and opportunities.
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